18. Jul, 2016
The difference between a good brand experience and a great brand experience is quality customer service; and quality customer service is all about building a relationship with your clients. If you’re not sure where to start, here are three steps that have served us well at Spee-Dee:
- Reach out and get personal. A personalized experience makes it more likely that customers will become regulars. Get to know how your customers prefer to communicate, what they value and how their company works. See the big picture beyond their day-to-day business needs.
- Give them options. These days, people expect to be able to tailor products to their needs. Show them how you can customize your products or service to better fit their requirements. It tells them that you understand their business.
- Treat them like VIPs. Reward your customers’ loyalty with standout service. At Spee-Dee, ongoing support is crucial, not just to make sure things work as promised, but to see if we can help our customers further optimize their line efficiencies.
Knowing your clients on a fundamental level means you’ll be prepared for every call and request. By giving them the options they need, you’ll be repaid with repeat business. Clients who trust you aren’t afraid to give feedback, and that feedback leads to continuous improvement.