Maybe it’s stating the obvious, but as the cannabis industry rapidly matures, manufacturers in the space are becoming more sophisticated. Packaging World has several times reported on the progress of Green Thumb Industries, a Chicago-based cannabis brand owner that’s taken a decidedly CPG-oriented approach to the marketplace. Other than having to jump through an industry-specific set of regulatory hoops surrounding the cannabis it produces, Green Thumb operates very much like any other CPG or brand owner, say in food, beverage, or personal care. As such, packaging gets it rightful seat at the table as a fundamental consideration when going to market.